Undefeated x Burton x Alpha: Project Trinity


Working with the Undefeated internal team, we were tasked with concepting, designing and bringing to market a key high energy product assortment through the lens of three brands. Undefeated, the iconic brand centered on street, sport and military references. Burton, known for it mountain top gear. And Alpha Industries, known for its authentic designs for the military, such as M65 and MA1.

The three brands created the Trinity. Thus starts the journey of a highly skilled, street wise military operator living in South Central Los Angeles, with mountain skills he keeps hidden but continues to hone on much needed solitary backcountry escapes. This is an authentic story brought to life by Team DualForces through graphics, design, apparel, photography and film.

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