Stussy x Undercover


WELCOME TO REALITY was the title of an album in the 1980’s
by the seminal punk band from Orange County, The Adolescents.

“Punk reproduced the entire sartorial history of post-war working-class youth
cultures in ‘cut up’ form, combining elements which had originally belonged
to completely different epochs.”

SUBCULTURE: THE MEANING OF STYLE BY DICK HEBDIGE

Punk rock is a common thread among the brands.
In particular, mid to late punk, 1980-1994. We have chosen this era,
to be the guiding aesthetic for color, typography, graphic treatments,
adornments and collateral.

During this era, the cut up technique created by the Dadaists then
returning in literary form with William Burroughs, a Godfather among the
punk scene, was rediscovered and applied throughout the subculture in
clothing, graphic design, music and film.

“WHEN YOU CUT INTO THE PRESENT THE FUTURE LEAKS OUT.”

The Cut Up was the guiding philosophy of the collaboration.
To cut apart, mix and combine both brands visions creating a new reality.
A new vision.
Welcome to Reality.

http://www.undercoverism.com/
http://www.stussy.com

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