ODA-X


DualForces works in many disciplines from skateboarding to traditional sports; to emerging gaming concepts and technical apparel to tactical gear design. Last summer, we mixed them all together to create ODA-X. Tasked with the job of creative directing a digital magazine around the concept of movement and the Nike FuelBand, the ideas of “self-quantification”, “off-the-grid” and “out-of-the box” came alive experientially with some of the most elite teams in the world.

Related projects
BloodChoke

Concept, Creative Direction, Art Direction, Design by DualForces
Photography by Kenneth Cappello

Bloodchoke II

Concept, Creative Direction, Art Direction, Design by DualForces
Photography by Kenneth Cappello

Gears of War x Undefeated

Concept, Creative Direction, Art Direction, Design, Fashion, Graphic Design By DualForces

Undefeated x Shoyoroll II

Concept, Creative Direction, Technical Gi Design, Apparel Design, Graphic Design by DualForces
Photography by Catherine Opie


Undefeated x Shoyoroll

Concept, Creative Direction, Technical Gi Design, Apparel Design, Graphic Design by DualForces
Photography by Kenneth Cappello

Undefeated x Burton x Alpha: Project Trinity

Concept, Creative Direction, Design, Digital, Fashion, Film, Graphic Design, Technical Design By DualForces

Undefeated x Galaxy

Creative Direction by Undefeated
Art Direction, Design, Graphic Design by DualForces

Tactics / Techniques MMXVI

Concept, Art Direction, Design, Graphic Design by DualForces


SOT-BLK / Special Operations Technologies- Black

Concept, Creative Direction, Technical Design, Branding by DualForces

Nike “Choose Your Winter”

Art Direction, Creative Direction, Training Consulting, Brand Consulting by DualForces