Nike NSW “Aqua Terra”


Our focus for Nike NSW’s Aqua Terra collection was to bring the line, inspired by the anniversary of ACG, to the global influencer segment of the world in a compelling, non-traditional manner. Landing on a underwater shoot, we then shot in Moab, the birth place of ACG. Combing the imagery gave the effect of other worldliness we hoped to achieve.

AQUA. TERRA.
NSW is a capsule collection designed at the crossroads of performance innovation and iconic styling, it is a hybrid, seamlessly melding aesthetic comforts with an ever evolving future, the apex of what Nike Sportswear represents:
the cutting edge of engineering and craftsmanship, filtered through Nike’s DNA.
This season we are celebrating the 20th anniversary of Nike ACG using Aqua and Terra as our main design inspiration.
Aqua.Terra.
Two elements constantly moving and evolving to create new territories. Working together yet each functioning within an extreme condition of polarity. Just like the Playmaker. An individual who moves through their field in a similar fashion whether it be sport, art or community. They flow through cities, fields and courts while adapting to all conditions in order to create possibilities. The Playmaker navigates all landscapes with a consciousness to react and reshape their surroundings. In their hands, feet and mind, all things are connected.
Waves. Mountains. Teammates.
The Playmaker lives in a space of both heritage and possibility, while seamlessly navigating both. Aqua and Terra represent this extreme yet united paradigm. A collection of innovative apparel fully adapted to the requirements of sport. It draws inspiration from Nike’s iconic ACG line while at the same time harnessing cutting edge technologies to advance possibilities.

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