Nike+ FuelBand The Movement “The Jed Andersen Cookbook”

Make it look easy. Know that it’s not. Blow up the spot. The recipe is simple, it’s the execution that takes it into the exceptional. Jed Anderson can throw out 1080s in the backcountry and pop combos on kinked rails in the parking lot. Really doesn’t matter. From skate to snow. Really doesn’t matter. The only thing that changes with the weather is the board. Like the name of the new Nike Snowboarding film, Jed is never not looking for the next level.

On burning cold days where most hide inside, Jed is out there. Never not working. Skin stinging, lungs pumping, looking to do something no one has done before. Never not pushing. It’s more than than a high flying trick captured in slow motion—that’s just the beautiful sliver you get to digest that hypes you for your next adventure. What you don’t see is the work, the effort to take understandable to unbelievable.

What goes into the innovation? How does a trick go from mind to reality? What’s the entire experience of snowboarding–of moving–like Jed Anderson? What’s the recipe? What’s the magic sauce?

A huge component of Jed’s movement is an unmistakable style. He’s hyper aware that style can set him apart and that it extends from his trick and spot selection, to even what he’s wearing or the song he’s listening to. It all mixes in that moment he leaves the ground and takes snowboarding to new heights. “With filming for videos, you’re creating a visual experience,” Jed says of those captured moments. “It’s all connected. Someone who paints a picture is creating whatever they want. You’re doing no different with a video part, you’re creating this little segment and expressing yourself through snowboarding instead of paint.”


Step One: Create Your Canvas
Face the difficulty of just getting a spot ready and after you trek to even find it. This is where the journey begins, the tension builds and the hard labor happens before you even strap on your board–it all impacts the end result, the actual trick. Slamming, building spots, or even finding them isn’t the rock star lifestyle that people imagine a pro snowboarding living. It’s not all helicopters and perfect powder. “We went to Europe,” Jed says, “and didn’t use snowmobiles or anything. We hiked around and built our own jumps, hit the jumps, hiked back up, hiked out of the zone at the end of the day, hiked back in the next day.”

“I’m so lucky to be a pro snowboarder, it’s the best, but people think of it as luxury,” Jed continues. ”We stay in super run down motels, get up early and are out until 4 AM for two weeks straight. When you actually go to a spot in super cold weather, it’s insanely windy. Everyone else is inside while you’re chipping away ice on steps for four hours. Once that’s done you have to mentally prepare yourself for doing something dangerous.”

Step Two: Mental Is Instrumental
Get your mind right, play that mental game with yourself and just work through every last instance from launch to landing. Executing a rail combo is a recipe with equal parts balance and split second reactions, but there’s a psychology to it as well. For Jed, part of it is simply projecting himself doing it before trying it and breaking the entire movement into pieces. If you’ve mastered sliding and grinding a 10-stair then you can do both on a 20-stair–you just combine the two mentally. There’s a mindset needed to take things further and Jed’s always in it, analyzing and visualizing.

“I’ve definitely looked at a rail in pieces,” Jed says, “And thought ‘OK, I just need to go one more kink’ or just tell myself that I’ve done these so many times that I just need to go ten more feet. I try to keep the motivation and energy alive, but it gets hard when the sun is going down and camera batteries are dying.”

Step Three: Perfect Your Preparation
Through repetition, Jed’s groomed his body to move in a way most can’t imagine. Repeating motions while understanding the sync the body must achieve creates the foundation. Once you’re locked in physically, things become automatic. Exceptional movement becomes instinctual. When you embrace the art of conditioning, you have the skills to cook up something completely new.

Innovation comes from the mind, but relies on the body. Those who are exceptional like Jed, consider tricks as much as 90% mental, but that’s deceptive. You’re not going to grind that rail downtown hours after strapping on a board for the first time simply because you pictured it in your head as you swiped your credit card. Jed’s preparation–the conditioning and resistance he’s built up–allow him to focus on the mental side of things. He knows he’ll be sore the next day after slamming on ice and concrete, but he’s prepared for the impact.

“I think it’s all really muscle memory,” he says when talking about spinning a 1080, “Natural progression in anything is about repetition. Once you do it over and over you are able to push yourself to do new things so it’s not boring.”

Step Four: Destroy The Spot
Though he expresses an affinity for urban spots, Jed can and will destroy anything. “A lot of progression has to be based on spots, not just tricks, because once you start doing really technical things on rails it doesn’t always look good,” he says. So he takes that trick into an unknown wilderness. “I’d rather see a boardslide or ollie on something cool. Something that makes you say, “Damn, how did they find that spot!”’

In those moments when it all happens, as he’s sliding over an insanely long and sectioned rail or launching himself through the air, torqueing spin after spin after spin, Jed is still thinking about what that motion actually looks like. “Style is the ultimate thing for me,” he says. “It doesn’t have to be good style, I like crazy style. I want to be entertained. I’m drawn to originality and it doesn’t always have to be pretty to be exciting.”


That magic sauce? It’s a mix of vision and focus, the latter being a big key to how Jed is able to move the way he does. All your skills need to be sharpened like the point of a diamond, so fine and carefully crafted that you feel the balance. With the physical and mental conjoined you’re prepared, but you’re a few pinches away from perfection.

No matter how locked in, what you can’t control becomes the most difficult to deal with. Patience plays a part in cooking up progression. Hiking up to a spot, only to find melted snow, or even struggling with the energy of a session. “You see others getting frustrated, and it affects you,” he says. “I try not to get like that. I’m always thinking ‘I got this, I can do this.’”

Related projects

Concept, Creative Direction, Art Direction, Design by DualForces
Photography by Kenneth Cappello

Bloodchoke II

Concept, Creative Direction, Art Direction, Design by DualForces
Photography by Kenneth Cappello

Gears of War x Undefeated

Concept, Creative Direction, Art Direction, Design, Fashion, Graphic Design By DualForces

Undefeated x Shoyoroll II

Concept, Creative Direction, Technical Gi Design, Apparel Design, Graphic Design by DualForces
Photography by Catherine Opie

Undefeated x Shoyoroll

Concept, Creative Direction, Technical Gi Design, Apparel Design, Graphic Design by DualForces
Photography by Kenneth Cappello

Undefeated x Burton x Alpha: Project Trinity

Concept, Creative Direction, Design, Digital, Fashion, Film, Graphic Design, Technical Design By DualForces

Undefeated x Galaxy

Creative Direction by Undefeated
Art Direction, Design, Graphic Design by DualForces

Tactics / Techniques MMXVI

Concept, Art Direction, Design, Graphic Design by DualForces

SOT-BLK / Special Operations Technologies- Black

Concept, Creative Direction, Technical Design, Branding by DualForces

Nike “Choose Your Winter”

Art Direction, Creative Direction, Training Consulting, Brand Consulting by DualForces