Nike+ FuelBand The Movement “FuelNomad”


Motivated by movement, propelled by perspective. Who is the NikeFuel nomad?
There are those who seek adventure, who move through space in long flowing lines that weave from continent to continent.
These cultural nomads are not the ones who move all the time, but the ones who refuse to stand idle.

These are the exceptional ones.

Exceptional in their movement through the world, these nomads use today’s technology the way the Beat Generation used typewriters and cameras to capture their wild view of the world. Like them, they are connected and aware to their surroundings. They are rapid in their creation and vivid in their recall. Prolific and independent. While skateboarding, biking, running or snowboarding, the new movers keep moving to keep creating.
Cut to RIPZinger. In a flash and blur RIP zip-zings his way through NYC this summer strapped with a Nike+ FuelBand to his wrist.
RIP is one of these Nomads. A photographer from Tokyo, RIP is on a search.

In fact, for years RIP has captured the lifestyle of his movement, other’s movement and their hustle on the search for more of life.
“I’m not pursuing tradition like someone who trains to be a Sumo wrestler, instead I live without roots and explore,” RIP said.
“Many of my friends back in Japan have the house, the money, the car, but I’m not about what’s material. I’m rich with experience.”
Some stay in one place, watering the same garden, but the Nomad rains down on the entire world.
What moves RIP? Where does he turn his lens? Where will he be popping up during a 90 day blitz in NYC?
Nobody knows. Not even RIP. We do know he will be posting, writing and sharing his insights about this summer of movement.
And that since his mission is to cover the city that never sleeps, he will be busy.

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