Nike “Choose Your Winter”


When tasked with concepting and creative directing a unique training program utilizing Nike’s Hyperwarm Winter gear, we needed the ideal arena for an 8 week experience with the most talented and fit players in NYC: We chose the whole city. Envisioning the city as Roman-esque Colosseum, obscured from view in the urban sprawl of Manhattan, a four part act was built.

Hand picking the city’s best athletic trainers from various disciplines, we assessed, selected, trained and tested each individual, preparing them for a final grueling culmination event as a team.

We created teams. And built community.

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