Nike+ Free
21 Mercer
“City Runs” Installation

DualForces lead creative and design on this unique retail experience infused with a proprietary interactive application that analyzed a years worth of running data from New York, London and Tokyo, we commissioned YESYESNO to create a unique software to interpret the data. Users who ran with Nike+ during that year were plotted in the cities as they traversed the day. Illustrations built with data DNA were created, wrapping the walls and footwear packaging.

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