Insight Fall 2015


DualForces helmed a complete creative overhaul of Australian surf brand, Insight, crafting an entirely new brand direction for the line, as well as leading their creative and production teams through two seasons of both men and women’s apparel and swimwear. Dual Forces added depth and differentiation to Insight’s identity, designing for an iconoclastic, irreverent, rebellious generation that splits their time between the sand, the skate park, and the art gallery. The Summer ‘16 collection fused sportswear futurism with vintage American thrift, juxtaposing the monolithic visual language of state propaganda with the individualistic outbursts of hand-scribbled tags.

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