Gears of War x Undefeated


To celebrate the release of Gears of War 4, the latest installment of the post-apocalyptic shooter series for Xbox, Undefeated and DualForces created a limited edition apparel collection designed to appeal equally to gamers and sneakerheads. The collection featured thoughtful co-branding with fused Undefeated and GOW logos, camo motifs celebrating the game’s famous use of cover-based combat, and T-shirts emblazoned with one of the most common descriptors of Gears of War:  BRUTAL. The collection was released exclusively in a pop-up shop at Undefeated’s La Brea store.

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